3 challenges my website strategy should try to solve

By 14/05/2019 May 17th, 2019 Strategy
businessmen solving problems

3 challenges my website strategy should try to solve

A great website strategy can really position your business and its brand for success. How your website content is presented can have a major effect on how your target audience takes to your brand and product. Remember that communication is a key element and your website strategy should focus on this. With a great communication strategy you can drive your content home to your target audience, and this coupled with great service and products means huge success for your sales figures.

There are a number of challenges that your website strategy can be designed to overcome and these include, but are not limited to, the following:

  • Challenge 1 – you are an unknown brand. This one is tough. You cannot expect to have great online sales and provide your audience with everything they need if they don’t even know you exist, have never heard of your company or it’s products. With the right website strategy, you can solve this problem. Your strategy should focus on presenting content that is relevant and helpful to the market. Make sure that your SEO is up to date and tie in your website content with Facebook posts, Tweets and similar.
  • Challenge 2 – things within your industry are starting to change and you are left behind. Let’s face it; consumers are always going to turn to the supplier or service provider that seems to have the most expertise. If your website is outdated and still features information and content from 5 years ago, you can expect to lose a large number of clients. Present yourself and your online content as professionals in the field. Outshine your competition with expert advice and a readiness to advise and guide clients, when they need it.
  • Challenge 3 – consumers aren’t aware that your product is what they need. This is where website content becomes extremely important. It’s one thing for a consumer to stumble across your website while looking for certain products and services, but if your site isn’t converting that browser into a buyer, then you are doing it wrong. Make sure that your website is clear, concise and grabs the attention of your consumer. The point is that your product is what they need and you need to get that message across as quickly and effectively as possible.

These are just a few of the challenges that a good website strategy can solve.

If you'd like to know more our eBook The Seven Secrets to a Great Website Content Strategy will help, download it now.

Sean McMahon

Author Sean McMahon

Sean McMahon is a digital strategist and website designer based in Johannesburg, South Africa. He has been in the digital design industry since 1998 and currently heads up Electric Pencil.

More posts by Sean McMahon

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