Website Designs that are well branded; conceptually sound; aesthetically pleasing; user friendly; goal oriented; and appropriate to your business.

Let me start with the bad news:

Your website is not about you, it’s about your target audience.

Don't panic, there's good news too:

Your website is not about you, it’s about your target audience.

[Nope, that’s not a typo. I mean it. You know your target audience best. You need a website design that is suited to their specific needs. Look after them and they’ll look after you. Website Design is really that simple.]
website design

To find out how we can help improve your website get in touch

Okay, let me explain; you already know who your target audience is, they’re the people who need your services, products and information. You’ve probably spent time and money researching who they are, what they do, where they live, what they earn and most importantly what it is they need. Understanding your target audience’s real human desires and then fulfilling them requires user-centered website design.

In his book “The Psychology of Everyday Things” cognitive scientist Donald Norman highlights the importance of user-centered website design. He points out that it should “make sure that; the user can figure out what to do, and the user can tell what is going on” The secret to great website design is: Fulfill your target audiences needs and they will fulfill yours.

Need to know more about website design?

To find out how we can help improve your website get in touch

We received quotes from other companies that promised the same solutions and service, yet yours come out more cost effective in the end and we preferred your working style.

Andrew Burns, IT Manager, Dial a Nerd

Your understanding of what a creative company want and needs exceeded our expectations.

Jenny Honey, Managing Director, Profit Partnership

Your professional approach and web design expertise contributed greatly to making this a pleasant experience. From the response so far I think we have nailed it!

Michael Gill, Managing Director and Chief Designer, Michael Gill Designs

My very first website and blog have just gone live and I am thrilled! Thank you so much!

Jeanne Beukes, Business Owner, Flow Coaching

The website is stunning!

Dean Armstrong, Managing Director, Ergosystem

Electric Pencil were professional and flexible and turned the project around in very quick time. I would highly recommend their services to anyone who needs a website done well, on time and in budget.

Naina Jivan, Associate at GLH & Associates Architects

Thank you for creating a website for Hotel Lamunu that is true to our brand and identity. Your perseverance and determination to balance the creative and business requirements along with your flexibility throughout the process has been appreciated.

Trevor Latimer, Consultant, Latimer & Associates

I love it! I love it! I love it!

Sharon Mans, Brand Manager, South Point