Website strategy is the planning of your website so that targeted goals can be set from the start for all aspects of the website design, development, content, optimisation and marketing in order to achieve and measure results.

“Why do I need an online strategy?”

Although many businesses are successful with or without a business plan. Every successful business has a clear and focused strategy.

So too should your website have a strategy that is grounded in the long term goals of the business. But flexible enough to take on the opportunities that the web offers.

website strategy

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Website Strategy

This is pretty much your online business plan. Encompassing the long term strategic thinking which will enable success for your brand in the new economy.

Content Strategy

The strategy behind communicating meaningful information to your target audience from its conception, categorization, application and deletion.

Discover your website’s core value proposition and Website Strategy. What your target audience wants. How to give them what they want and get what you want. And how to measure the success of your efforts.

A great website strategy answers these fundamental questions.

  • Who is your target audience?
  • What do they want from your website?
  • What do you want them to get from your website?
  • How do we give them what they want while getting you what you want?
  • How do we measure the success of our efforts?
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To find out how we can help improve your website get in touch

A sound website strategy will tell you who your target audience is.

Get to know your target audience in specific detail by building personas about them. Create stories about each persona based on your knowledge of your customers. Find out what challenges they face, what gets in their way and what keeps them up at night.

An accurate website strategy will help you define your target audiences goals and yours.

What do your visitors want to get from their visit to your website? What do you want to get from them during that visit? How do we make sure that you both get what you want at the same time? By knowing who your target audience is and what their needs are we can help weave your goals with theirs.

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An effective website strategy will show you how to measure your website's success.

Success can be measured in many ways on a website, from page visits to purchases. But the key thing is to measure. The internet affords a hyper level of measurement which when correctly interpreted can inform marketing decisions that lead to success.

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