Discover what your website’s core value proposition should be, what your target audience wants, how to give them what they want and get what you want and how to measure the success of your efforts.
A great website strategy answers three fundamental questions.
A sound website strategy will tell you who your target audience is.
Get to know your target audience in specific detail by building personas about them. Create stories about each persona based on your knowledge of your customers. Find out what challenges they face, what gets in their way and what keeps them up at night.
An accurate website strategy will help you define your target audiences goals and yours.
What do your visitors want to get from their visit to your website? What do you want to get from them during that visit? How do we make sure that you both get what you want at the same time? By knowing who your target audience is and what their needs are we can help weave your goals with theirs.
An effective website strategy will show you how to measure your website’s success.
Success can be measured in many ways on a website, from page visits to purchases. But the key thing is to measure. The internet affords a hyper level of measurement which when correctly interpreted can inform marketing decisions that lead to success.
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Your understanding of what a creative company want and needs exceeded our expectations.Jenny Honey, Managing Director, Profit Partnership
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