SEO Copywriting

By 30/04/2019 May 17th, 2019 Copywriting, SEO
seo copywriting

SEO Copywriting – Sure Shot Way for Successful SEO Results!

SEO copywriting is one of the most important aspects of website marketing. Following are the success secrets of your business using SEO copywriting:

Keyword Density must be Maintained

While copywriting, copywriter must adhere to prescribed keyword density by the search engine optimizer. Generally, experts suggest that keyword density needs to be two to three percent. The percentage should be same whether you are copywriting for web content or SEO articles. Refrain from adding excess of keywords in the content otherwise search engines will black list the webpage(s) and would never show them up in the top search results.

Fresh Content is the Key

Is it enough you’re adding keywords to your content? Absolutely no! Freshness and originality are as important as other features of SEO copywriting. No one would return to your website to read old content and stale information. Original, interesting and knowledgeable content is the only thing that would keep visitors coming to your website. Unprofessional SEO copywriting would give visitors a reason to look out for alternatives.

Who You Want to Target?

SEO copywriting is not merely writing content for a website. It is more important to write content while keeping target audience in mind. If he/she has specific age group or particular professional group in mind, content will be developed in accordance with that. It will increase the visibility among correct search audience.

What is the Area of Your Business?

While writing for a website, copywriter must write content in accordance with the specific area of operations. Main motto behind developing a website and putting it on the internet is to make people aware about your business or services. Therefore, it is necessary to have content related to your services and business.

Point out the Features and Benefits of your Business

In order to increase the visibility of the site, SEO copywriter must categorise the benefits and other features of your business. It would give summarised information of your business to the visitors.

To find out how we can help improve your website get in touch

Sean McMahon

Author Sean McMahon

Sean McMahon is a digital strategist and website designer based in Johannesburg, South Africa. He has been in the digital design industry since 1998 and currently heads up Electric Pencil.

More posts by Sean McMahon

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