The art of website design is about creating website user interfaces that are well branded, conceptually sound, aesthetically pleasing, user friendly, goal oriented and appropriate to your business.
We are creative and conceptual in our approach from strategic, look & feel and technical perspectives.
With over 10 years of experience in both graphic and web design we have a wide ranging understanding of design and branding principles and best practices. This means that we’re able to create online identities that boost your existing corporate identity and take your business beyond the printed page to become a successful brand online.
We design websites that facilitate and encourage activity from the target audiences, reflect and adapt to the types of content that they contain and retain the integrity of the brands that they represent. The results are a creative and logical website designs that are intelligent, intuitive and inspiring.
Good website design:
- Uses layout that is harmonious and balanced unless the specific aim is to do otherwise.
- Accommodates various kinds of content and allows for a page to extend and scroll while retaining the integrity of the brand.
- Makes sense and is intuitive, so that visitors are at ease and have a feeling that they know how it works and where content is.
- Is appropriately and obviously well branded. A rock band website will look & feel different in every way to a banking website.
- Has its visual roots in the existing corporate identity and branches out from there.
- Uses a predetermined and set of colours that are derived from the corporate identity and add something to the objectives of the site and chosen with colour theory in mind.
- Sometimes breaks all the rules and still just works!
Our process is simple and follows on from the website strategy encompassing learnings about the target audience and goals. A look & feel is designed which shows the intended website design layout, styles, photography, illustration and any other visual elements. We aim for a “what you see is what you get” approach so that our clients know what their website will look like before it enters the website development phase.
