Strategy

Website Strategy Workshop

Discover what your website’s core value proposition should be, what your target audience wants, how to give them what they want and get what you want and how to measure the success of your efforts.

A great website strategy answers three fundamental questions.

A great website strategy will tell you who your target audience is.

Get to know your target audience in specific detail by building personas about them. Create stories about each persona based on your knowledge of your customers. Find out what challenges they face, what gets in their way and what keeps them up at night.

A great website strategy will help you define your target audiences goals and yours.

What do your visitors want to get from their visit to your website? What do you want to get from them during that visit? How do we make sure that you both get what you want at the same time? By knowing who your target audience is and what their needs are we can help weave your goals with theirs.

A great website strategy will show you how to measure your website’s success.

Success can be measured in many ways on a website, from page visits to purchases. But the key thing is to measure. The internet affords a hyper level of measurement which when correctly interpreted can inform marketing decisions that lead to success.

We received quotes from other companies that promised the same solutions and service, yet yours come out more cost effective in the end and we preferred your working style.

Andrew Burns, IT Manager, Dial a Nerd

Your understanding of what a creative company want and needs exceeded our expectations.

Jenny Honey, Managing Director, Profit Partnership

Your professional approach and web design expertise contributed greatly to making this a pleasant experience. From the response so far I think we have nailed it!

Michael Gill, Managing Director and Chief Designer, Michael Gill Designs

My very first website and blog have just gone live and I am thrilled! Thank you so much!

Jeanne Beukes, Business Owner, Flow Coaching

The website is stunning!

Dean Armstrong, Managing Director, Ergosystem

Electric Pencil were professional and flexible and turned the project around in very quick time. I would highly recommend their services to anyone who needs a website done well, on time and in budget.

Naina Jivan, Associate at GLH & Associates Architects

Thank you for creating a website for Hotel Lamunu that is true to our brand and identity. Your perseverance and determination to balance the creative and business requirements along with your flexibility throughout the process has been appreciated.

Trevor Latimer, Consultant, Latimer & Associates

I love it! I love it! I love it!

Sharon Mans, Brand Manager, South Point