Benefits to using Twitter for My Business.

Posted on March 14, 2011

Today marks the 5th anniversary of the day that Jack Dorsey started programming Twitter. Eight days later the very first Tweet was sent! Since then nearly 5 billion Tweets have been sent at a rate of about 1 million per day. Getting this social media giant to work for your business is part science and part art and any business can benefit from using Twitter.

Here are 12 reasons you should consider using Twitter for your business:

1. Participate in the Conversation.

Your target audience are already on Twitter where they might be tweeting about their experiences both positive and negative. Using Twitter you can be part of the conversation around these issue when it is appropriate to do so.

2. Branding.

Twitter will help you keep your brand top of mind for your target audience and assist your brand in being technologically up to date.

3. Your Competitors are on Twitter.

Make sure that you’re not left behind buy your competition. Use Twitter to research your competition and find out what’s going on for them, how they’re using the medium or even if they’re planning a big product launch.

4. Engage with your Target Audience.

Twitter allows you the benefit of being able to engage with your target audience without being too pushy about it. You can re-tweet some of their messages and follow their Tweets.

5. Manage your Online Reputation.

News breaks very quickly on Twitter. Monitoring what people are saying about your business on Twitter can give you a real-time view of what is happening and allows you to manage your reputation by being on top of things in transparent and honest way.

6. Promote your Blog.

Tweeting a link to your latest blog post gets the information to your target audience immediately and drives traffic to your website and blog.

7. Mobile.

Twitter is simple quick and easy to use and is very well suited to use on mobile devices. As news breaks you can Tweet it from wherever you are whenever it’s happening.

8. Get Feedback.

You can get feedback on any number of things about your business. For example if you’re launching a new product you can set up a list of your target audience and get them to Tweet their experience with it instantaneously.

9. Promotions.

Tweet all your upcoming promotions so that your followers can get a value add by being the first to know about special offers or deals.

10. Search Engine Optimisation.

Twitter can be used to direct traffic to relevant content on your website. this increases back-links and will positively impact your rankings.

11. Ask a Question get an Answer.

If you’ve ever had one of those moments when you’d really like to get an answer about something from your target audience, Twitter offers you a way to do so with immediate results. It’s also free!